Many people don't believe they can make a change merely because previous attempts have failed. Or they might think change has to be a long, painful process; if not, they argue (where objection handling starts), then why haven't they chaged already? Furthermore, if you resolve a problem you've been dealing with for year in a matter of minutes, you have to face your friends and family: they might ask, "If it was that easy, why did we waste time worrying about you?" With all these negative "incentive", we've learned to take a long time so people can "appreciate" our change.
Shake off this cultural hypnosis and realise that new actions will produce new result now.
Source: Robbins A, Giant Steps- Small Changes to make a big difference, 365 Daily Lesson in Self- Mastery, Simin & Schuster, 1994, pg 151
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